HOW BENTLEY PUT CREATORS IN THE DRIVER’S SEAT
Tuesday 20th June, 15:15 CEST
Palais II Stage

In their pursuit of long-term outperformance, brands must adapt to evolving market conditions and changing consumer needs. While an outperformance mindset is often adopted by startups, established brands can also embrace new behaviours to drive growth.

Century-old heritage brand Bentley wanted to engage with a younger, more diverse audience while maintaining its reputation for exceptional craftsmanship. Partnering with Cheil Connec+ network agency, Iris, they collaborated with Dominic Ciambrone, a.k.a. The Surgeon – a renowned sneaker customiser/designer.

This bold collaboration brought together two icons of design to create an exceptional product.

Join us on June 20th at the Palais Des Festivals to hear practical strategies for maximising the potential of the creator economy, and receive a preview of our soon-to-be-launched Outperformers Outlook report.